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"Innovation"
The accelerating evolution of mobile channels from marketing gimmick to mainstream everyday-expectation has caught a lot of organizations on the hop. Years of watching mobile technology platforms and fads come and go seems to have generated some complacency. “If we wait long enough we’ll catch the next wave.” For larger enterprises we typically see them getting buried [...]
A good chunk of the strategy work we are doing across a number of clients involves defining or reviewing their business / products / channel strategies across the future customer landscape. The landscape is shifting mightily fast as yesterday’s bleeding edge becomes today’s everyday – and tomorrow’s landfill. Major corporates in key industries like retail, distribution, telecommunications [...]
