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"Mobile strategy"
The accelerating evolution of mobile channels from marketing gimmick to mainstream everyday-expectation has caught a lot of organizations on the hop. Years of watching mobile technology platforms and fads come and go seems to have generated some complacency. “If we wait long enough we’ll catch the next wave.” For larger enterprises we typically see them getting buried [...]
I started my mobile career in the late 1990s when today’s smartphones were science fiction. At that time SMS was it. The earliest text services were greeted with the kind of global fanfare now reserved for the launch of the-next-best-social-network-thang. Or Visa and Mastercard and AMEX and PayPal and Google and Apple partnering for the [...]
