We are running a series of innovation workshops for the NZ Computer Society on how to take tech products to (the international market). Dates and course information below. Feel free to get in touch directly about the workshops if you have questions.
- Auckland: 23 May, (1:00 pm – 5:00 pm)
- Christchurch: 7 June 2011 (1:00 pm – 5:00 pm)
- Dunedin: 8 June 2011 (1:00 pm – 5:00 pm)
- Wellington: 1 July 2011 (1:00 pm – 5:00 pm)
- Hamilton: 13 July 2011 (1:00 pm – 5:00 pm)
- Auckland: 14 November 2011 (1:00 pm – 5:00 pm)
- Wellington: 16 November 2011 (1:00 pm – 5:00 pm).
We’ve built something. Now what?
The need to innovate to stay ahead is a theme across government and businesses of all sizes in New Zealand. Large organisations often struggle with the chasm between coming up with an idea and getting it into delivery mode. Smaller companies are generally more nimble with getting their ideas from concept to concrete – but stall at the point of go to market.
There are a wide range of reasons many of our innovations don’t make it as far as the global stage.
In some cases they don’t pass the Google test: has it been done before? In other cases the market speaks: “we don’t need it or we cannot buy it if you haven’t told us about it”.
In general it usually boils down to a clear view of your product’s value proposition, market opportunity, target customer and market segment, and path to market.
The seminar is intended to give you an idea of what areas you need to focus on in your business planning and capability development, and it’s likely not what you think.
Objectives
By the end of this interactive seminar you’ll have a level understanding of some of the key considerations and pitfalls when getting your product to market.
The session will cover the top level lifecycle from idea to market and outline key considerations for each stage. Key discussion areas will include how to qualify an idea, the importance of a clear value proposition, how to understand the realistic size of a market opportunity, ways a New Zealand company can market and sell internationally, when and how to protect IP and much more.
Target Audience
- Leaders within technology start-ups and mid stage businesses who are looking to take their product to the international market
- People in any organization who have been given responsibility for taking an idea from concept to a market proposition
- Founders and leaders of early to mid stage businesses that feel their businesses are stuck at a certain stage and need to do something differently to move forward – or that don’t want it to be
- Anyone considering taking a tech-related concept to market
Workshop Presenter
Caroline Dewe, Director at Alphero, is highly experienced in innovation both within New Zealand and internationally.
She has come from the school of hard knocks and brings real experience in the joys of marketing and selling New Zealand technology into European and SE Asian markets. Alphero is currently providing advice to businesses from start-up to corporate in how to accelerate their ideas and their businesses.
The workshop will include many practical examples and war stories of the good the bad and the truly unexpected.
Registration Details
Visit the NZ Computer Society website to register or for further information on seminar dates and locations.
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