About us

“At the time that I co-founded Alphero, with Kostia Shinderman, there were three kinds of companies out there already: 

Those that did strategy work and produced white papers but didn’t say how or what that would look like; 

Creative agencies that were focussed on campaigns at a design level but not on designing services that people would keep on using; 

And software development companies who would respond to RFPs and then spend two years building something that, by the time it got to market, was already out of date.

“We decided we needed to combine those things: have the strategic thinking and vision for where you’re going, along with amazing creative design that’s focused on the customer experience - and that these things could be wrapped up with rock solid delivery that ensures things happen quickly. So that’s how Alphero came about.

“Right from the get-go our approach has been to look for clients with big visions. We wanted the opportunity to work collaboratively with them and be future-focused - rather than just deliver short-term solutions and move on. This allows you to make better decisions for the work you’re doing and leads to better outcomes overall.

“We often get brought in when clients are either starting from scratch or they’re wanting to do something radically different - and we’re able to be the catalyst for them changing. If an organisation wants to transform, you can plan it and talk about it for a long time, but to actually make it happen you need people who know how to work in that transformational way.

“Over the past decade, we’ve done many landmark projects with clients such as Waka Kotahi, Te Whatu Ora, Westpac, Powershop, The Co-operative Bank, 2degrees, MetService, and more. ‘Build us the best *insert name of product* in New Zealand’ is not an uncommon brief, and it’s one we love to deliver on.

“Kostia bowed out in 2018 but Alphero has kept on growing and we’re now 60 strong with offices in Auckland and Wellington. Creating an amazing team has been one of my proudest accomplishments.

 “We’ve built our brand on breaking new ground and we want to keep challenging ourselves to go outside the lines - and backing ourselves to do that better than anyone else.”